{"id":8789,"date":"2025-07-02T19:33:00","date_gmt":"2025-07-02T12:33:00","guid":{"rendered":"https:\/\/www.rldatix.com\/en-nam\/?p=8789"},"modified":"2026-04-07T20:14:40","modified_gmt":"2026-04-07T13:14:40","slug":"101-resources-for-healthcare-marketing-professionals","status":"publish","type":"post","link":"https:\/\/www.rldatix.com\/en-nam\/resources\/101-resources-for-healthcare-marketing-professionals\/","title":{"rendered":"101 Resources For Healthcare Marketing Professionals"},"content":{"rendered":"\n

This content was originally created by SocialClimb now part of RLDatix. Explore\u00a0Predictive Patient Targeting<\/a>\u00a0and\u00a0Reputation Management<\/a> to learn more about these modules.<\/em><\/p>\n\n\n\n

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The healthcare marketing landscape is evolving at breakneck speed, and staying ahead of the curve requires continuous learning and fresh perspectives. Fortunately, a wealth of knowledge is available right at your fingertips through these outstanding resources created specifically for healthcare marketing professionals.<\/p>\n\n\n\n

Whether you\u2019re looking to sharpen your digital strategy, understand patient experience trends, or connect with industry thought leaders, these resources deliver the insights you need to excel in your role. Here\u2019s our curated list to keep you informed, inspired, and ready to tackle any marketing challenge. Let\u2019s dive in!<\/p>\n\n\n\n

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Podcasts<\/h2>\n\n\n\n

Marketing & Strategy Focused<\/strong><\/h6>\n\n\n\n

Rapid Insights by SHSMD<\/a> <\/strong>\u2013 From the Society for Health Care Strategy & Market Development, this podcast is perfectly tailored for healthcare marketers, planners, and communicators.<\/p>\n\n\n\n

The Backstory by Jarrard Inc.<\/strong><\/a> \u2013 Each episode provides actionable insights specifically designed for healthcare executives who need to stay ahead of industry trends and make informed strategic decisions.<\/p>\n\n\n\n

Dr Marketing Tips Podcast<\/strong><\/a> \u2013 Unlocks the secrets to marketing a medical practice with ease and efficiency, no matter your current skill level.<\/p>\n\n\n\n

The Patient Convert Podcast <\/strong><\/a>\u2013 Created for healthcare marketers seeking to transform their strategies around growing their healthcare organization.<\/p>\n\n\n\n

Deep: The Health Marketing Podcast<\/strong><\/a> \u2013 Spotlights industry insiders who discuss the most pressing challenges and opportunities for healthcare marketers today.<\/p>\n\n\n\n

Health Marketing Collective<\/strong><\/a> \u2013 Tackles issues at the intersection of health marketing leadership and brand-building excellence.<\/p>\n\n\n\n

The MM+M Podcast<\/strong><\/a> \u2013 MM+M editors Marc Iskowitz, Jack O\u2019Brien, and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector.<\/p>\n\n\n\n

Healthcare Success Podcast<\/strong><\/a> \u2013 Provides practical guidance for healthcare marketing professionals across various specialties and organizational types.<\/p>\n\n\n\n

Radio Advisory<\/a><\/strong> \u2013 Unpacks common industry challenges and shares proven tips from healthcare leaders.<\/p>\n\n\n\n

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Digital & Technology Focused<\/strong><\/h6>\n\n\n\n

The Digital Health Podcast<\/strong><\/a> \u2013 Focuses on its mission to massively improve healthcare for all, making it an invaluable resource for professionals working at the intersection of technology and healthcare marketing.<\/p>\n\n\n\n

Healthcare IT Today<\/strong><\/a> \u2013 Known for breaking news first, it\u2019s your go-to source for staying current on healthcare technology trends that impact marketing strategies.<\/p>\n\n\n\n

Healthcare Digital Marketing Podcast<\/strong><\/a> \u2013 Considers itself the primary podcast dedicated to providing effective marketing strategies for independent physicians and multi-location medical practices.<\/p>\n\n\n\n

Digital Health + Health IT Podcast<\/strong><\/a> \u2013 Hosted by Becker\u2019s Health, this podcast focuses on digital health trends and health information technology, along with the innovations and technology driving healthcare forward.<\/p>\n\n\n\n

Healthcare Market Matrix Podcast<\/strong><\/a> \u2013 Explores the challenges healthcare organization leaders face.<\/p>\n\n\n\n

Online Marketing For Doctors Podcast<\/a><\/strong> \u2013 Shares clever and effective marketing ideas to help healthcare practices grow and scale their online presence.<\/p>\n\n\n\n

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Patient Experience & Leadership<\/strong><\/h6>\n\n\n\n

Healthcare Experience Matters Podcast<\/strong><\/a> \u2013 Explores how every small encounter in healthcare serves as a chance to seek excellence and transform someone\u2019s experience. It\u2019s essential listening for marketers focused on patient-centered approaches.<\/p>\n\n\n\n

The Patient Experience Podcast<\/strong><\/a> \u2013 Focuses on improving patient experiences across the various healthcare touchpoints.<\/p>\n\n\n\n

Walk-Ins Welcome: A Healthcare Marketing Podcast<\/strong><\/a> \u2013 Weekly valuable advice, engaging interviews, and success stories to offer you inspiration for healthcare marketing.<\/p>\n\n\n\n

Healthcare Rap<\/strong><\/a> \u2013 Challenges the status quo of healthcare marketing with provocative thinking. It\u2019s entertaining, informative, and inspiring all at once.<\/p>\n\n\n\n

Touch Point<\/strong><\/a> \u2013 Discusses digital marketing and online patient engagement strategies for hospitals, health systems, and physician practices.<\/p>\n\n\n\n

The Clinical Leadership Podcast<\/strong><\/a> \u2013 Discusses similarities of leading patients towards better health and leading your business, staff, and family towards a more fulfilled life.<\/p>\n\n\n\n

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Webinars<\/h2>\n\n\n\n

SHSMD Education On Demand<\/strong><\/a> \u2013 Focuses on the most important educational content with on-demand education for healthcare organizations.<\/p>\n\n\n\n

Strategies for Healthcare Marketers on LinkedIn<\/strong><\/a> \u2013 Teaches strategies and best practices for marketers looking to grow their organization.<\/p>\n\n\n\n

BrightTALK<\/strong><\/a> \u2013 Discusses healthcare marketing tips from industry experts.<\/p>\n\n\n\n

Forum for Healthcare Strategists<\/strong><\/a> \u2013 Offers solutions for healthcare marketing, communications, digital, and strategic challenges with expert-led sessions on current industry topics.<\/p>\n\n\n\n

AAMC AI in Academic Medicine<\/strong><\/a> \u2013 Explores strategies to help grow your knowledge and advance your organization by exploring critical concepts related to artificial intelligence applications in healthcare.<\/p>\n\n\n\n

Geonetric Healthcare Marketing<\/strong><\/a> \u2013 Shares expert knowledge in free online healthcare marketing webinars covering a full range of digital marketing topics from SEO to ROI.<\/p>\n\n\n\n

Strategic Health Care Marketing<\/strong><\/a> \u2013 Comprehensively covers advertising, brand management, business development, content marketing, digital marketing and analytics, market research, patient experience, physician relations, and social media.<\/p>\n\n\n\n

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Books<\/h2>\n\n\n\n

Marketing Health Services, 5th edition<\/strong><\/a> \u2013 Guides novices through healthcare marketing fundamentals.<\/p>\n\n\n\n

Healthcare Marketing: Strategies for Creating Value in the Patient Experience<\/strong><\/a> \u2013 Explores a patient-centered approach to healthcare marketing.<\/p>\n\n\n\n

Healthcare Marketing in the Digital Times<\/strong><\/a> \u2013 Shares modern digital strategies for healthcare organizations.<\/p>\n\n\n\n

In Search of Good Medicine: Hospital Marketing Strategies to Engage Healthcare Consumers<\/strong><\/a> \u2013 Provides consumer engagement strategies for hospitals.<\/p>\n\n\n\n

Ethical Hospital Branding & Marketing<\/strong><\/a> \u2013 Highlights ethical considerations in healthcare marketing and branding.<\/p>\n\n\n\n

HBR\u2019s 10 Must Reads on Strategy for Healthcare<\/strong><\/a> \u2013 Provides strategic insights from Harvard Business Review.<\/p>\n\n\n\n

Building a StoryBrand 2.0<\/strong><\/a> \u2013 Discusses brand storytelling principles applicable to healthcare marketing.<\/p>\n\n\n\n

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Youtube Channels & Video Content<\/h2>\n\n\n\n

SocialClimb YouTube Channel<\/strong><\/a> \u2013 Empowers healthcare organizations with cutting-edge marketing solutions to navigate the complexities of patient acquisition and engagement through an innovative SaaS platform.<\/p>\n\n\n\n

MM+M \u2013 Medical Marketing and Media<\/strong><\/a> \u2013 Provides timely, balanced, original content for an executive audience of leaders and thinkers in both pharmaceutical and healthcare marketing.<\/p>\n\n\n\n

Healthcare Success YouTube Channel<\/strong><\/a> \u2013 Offers healthcare marketing insights and strategies with weekly content focusing on practical tips for healthcare organizations to improve marketing effectiveness.<\/p>\n\n\n\n

YouTube Health<\/strong><\/a> \u2013 Features healthcare specialists producing videos on different healthcare issues using credible information.<\/p>\n\n\n\n

Intrepy Healthcare Marketing<\/strong><\/a> \u2013 Provides educational content on healthcare marketing strategies, patient acquisition, and growth techniques.<\/p>\n\n\n\n

American Medical Association (AMA) YouTube Channel<\/strong><\/a> \u2013 Keeps marketers up-to-date on the innovative projects and outputs from the AMA ChangeMedEd\u00ae initiative and other healthcare education content.<\/p>\n\n\n\n

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Industry Publications<\/h2>\n\n\n\n

Modern Healthcare<\/strong><\/a> \u2013 Covers marketing trends and strategies.<\/p>\n\n\n\n

Viewpoint: Strategies for Success by SHSMD<\/strong><\/a> \u2013 Offers industry insights from the Society for Health Care Strategy & Market Development.<\/p>\n\n\n\n

MM+M \u2013 Medical Marketing and Media<\/strong><\/a> \u2013 Shares objective, relevant, and timely news, analysis, and trends in pharmaceutical and healthcare marketing.<\/p>\n\n\n\n

Health Marketing Quarterly<\/strong><\/a> \u2013 Recaps healthcare marketing research and trends.<\/p>\n\n\n\n

International Journal of Pharmaceutical and Healthcare Marketing<\/strong><\/a> \u2013 Provides academic research on pharmaceutical and healthcare marketing.<\/p>\n\n\n\n

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Online Courses<\/h2>\n\n\n\n

SHSMD Credential and Certificate Courses<\/strong><\/a> \u2013 Outlines four core marketing strategies essential to organizational success: Brand Strategy, Engagement Strategy, Reputation Strategy, and Growth Strategy.<\/p>\n\n\n\n

AAMC Professional Development<\/strong><\/a> \u2013 Empowers participants to fine-tune their leadership skills, deepen their expertise, and engage with peers and thought leaders across the industry.<\/p>\n\n\n\n

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Events & Conferences<\/h2>\n\n\n\n

Healthcare Marketing & Physician Strategies Summit (HMPS)<\/strong><\/a> \u2013 Connects healthcare marketing, strategy, and physician relations professionals.<\/p>\n\n\n\n

SHSMD Connections<\/strong><\/a> \u2013 Annually explores the trends, tools, and innovations shaping the future of the field.<\/p>\n\n\n\n

ViVE HLTH Conference<\/strong><\/a> \u2013 Brings together technology and marketing professionals focused on innovation in their fields.<\/p>\n\n\n\n

HLTH USA Conference<\/strong><\/a> \u2013 Gathers influential leaders, executives, and visionaries who are passionately creating the next generation of healthcare.<\/p>\n\n\n\n

AHA Leadership Summit<\/a> <\/strong>\u2013 Welcomes emerging and next-generation healthcare leaders, including CEOs, COOs, CFOs, CMOs, and CIOs who are shaping the future of patient-centered care and health system transformation.<\/p>\n\n\n\n

Next Generation Patient Experience Conference (NGPX)<\/strong><\/a> \u2013 Touts that it is more than a conference\u2013it\u2019s a community of passionate changemakers committed to reimagining the patient experience.<\/p>\n\n\n\n

Reuters Events<\/strong><\/a> \u2013 Provides attendees with industry insights and networking opportunities across marketing, healthcare, and pharma.<\/p>\n\n\n\n

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Professional Organizations & Membership Communities<\/h2>\n\n\n\n

Society for Health Care Strategy & Market Development (SHSMD)<\/strong><\/a> \u2013 Serves as the national membership organization for healthcare marketing communications and strategy professionals.<\/p>\n\n\n\n

Forum for Healthcare Strategists<\/strong><\/a> \u2013 Connects the professional community focused on healthcare strategy and marketing.<\/p>\n\n\n\n

Healthcare Scene Media Network<\/strong><\/a> \u2013 Operates as a comprehensive healthcare media network with a marketing focus.<\/p>\n\n\n\n

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Blogs<\/h2>\n\n\n\n

SocialClimb<\/strong><\/a> \u2013 Publishes fresh, comprehensive healthcare marketing insights and content every week.<\/p>\n\n\n\n

Healthcare Weekly<\/strong><\/a> \u2013 Delivers healthcare industry news and innovation insights.<\/p>\n\n\n\n

Casual Astronaut<\/strong><\/a> \u2013 Provides healthcare marketing conference guides and industry insights for different sectors, including hospitals.<\/p>\n\n\n\n

Fierce Healthcare<\/strong><\/a> \u2013 Reports breaking news and analysis in the healthcare business and marketing.<\/p>\n\n\n\n

Health Union Blog<\/strong><\/a> \u2013 Shares healthcare industry thought leadership, including data-driven industry conversations to help pharma leaders make smarter, more effective decisions.<\/p>\n\n\n\n

Traffic Engine Blog<\/strong><\/a> \u2013 Focuses on digital marketing strategies segmented by industries, one of which is healthcare organizations specifically.<\/p>\n\n\n\n

Health Care Social Media<\/a><\/strong> \u2013 Creates educational posts for healthcare marketers looking to better utilize social media.<\/p>\n\n\n\n

Open Loop Health Blog<\/strong><\/a> \u2013 Offers a great resource for telehealth articles, trends, and industry insights geared towards digital health companies and providers.<\/p>\n\n\n\n

Vendelux Event Marketing Blog<\/strong><\/a> \u2013 Features event guides and networking insights for marketing professionals.<\/p>\n\n\n\n

Smith & Jones Blog<\/strong><\/a> \u2013 Delivers healthcare marketing conference insights and industry analysis.<\/p>\n\n\n\n

Hyro Blog<\/strong><\/a> \u2013 Provides AI-powered healthcare marketing and patient engagement insights.<\/p>\n\n\n\n

DeepIntent Blog<\/strong><\/a> \u2013 Shares health marketing intelligence and programmatic advertising insights.<\/p>\n\n\n\n

Promodo Healthcare Blog<\/strong><\/a> \u2013 Presents digital marketing benchmarks and strategies for healthcare.<\/p>\n\n\n\n

Healthcare Success Tools<\/strong><\/a> \u2013 Offers marketing solutions and resources tailored to healthcare organizations.<\/p>\n\n\n\n

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Tools & Platforms<\/h2>\n\n\n\n

SocialClimb Platform<\/strong><\/a> \u2013 Functions as a SaaS platform to build continuous growth, generate profitability, and collect patient voice with one solution. <\/p>\n\n\n\n

Med Rank Interactive<\/strong><\/a> \u2013 Provides healthcare digital marketing tools and services.<\/p>\n\n\n\n

Sprout Social<\/strong><\/a> \u2013 Serves as a robust platform for clinics and hospitals to manage their social media activities.<\/p>\n\n\n\n

Geonetric Healthcare Solutions<\/strong><\/a> \u2013 Develops digital marketing tools specifically for healthcare organizations.<\/p>\n\n\n\n

Semrush <\/strong><\/a>\u2013 Powers AI-driven marketing with toolkits for every task, including SEO auditing, traffic analysis, and paid search management.<\/p>\n\n\n\n

DeepIntent Health Marketing Platform<\/strong><\/a> \u2013 Delivers programmatic advertising solutions for healthcare marketers.<\/p>\n\n\n\n

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Newsletters & Email Resources<\/h2>\n\n\n\n

Modern Healthcare Newsletter<\/strong><\/a> \u2013 Provides a subscription to 24\/7 breaking news and industry coverage with expert analysis.<\/p>\n\n\n\n

MM+M Daily Newsletter<\/strong><\/a> \u2013 Delivers healthcare marketing and communications news straight to your inbox every morning, Monday through Friday.<\/p>\n\n\n\n

SHSMD Update<\/strong><\/a> \u2013 Sends weekly strategic insights from the leading healthcare marketing organization.<\/p>\n\n\n\n

Healthcare IT Today Newsletter<\/strong><\/a> \u2013 Covers technology trends impacting healthcare marketing.<\/p>\n\n\n\n

Fierce Healthcare Newsletter<\/strong><\/a> \u2013 Reports breaking healthcare business news with marketing implications.<\/p>\n\n\n\n

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Research & Analytics Resources<\/h2>\n\n\n\n

Healthcare Marketing Benchmarks by Promodo<\/strong><\/a> \u2013 Compiles annual benchmarks and performance metrics for healthcare marketing.<\/p>\n\n\n\n

SHSMD Resource Library<\/strong><\/a> \u2013 Houses industry research and white papers on healthcare marketing trends.<\/p>\n\n\n\n

Modern Healthcare Research<\/strong><\/a> \u2013 Conducts market research and industry analysis.<\/p>\n\n\n\n

MM+M Research Center<\/strong><\/a> \u2013 Produces healthcare marketing research and case studies.<\/p>\n\n\n\n

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Social Media Communities<\/h2>\n\n\n\n

Healthcare Marketing Tips Facebook Group<\/strong><\/a> \u2013 Facilitates peer-to-peer learning and networking.<\/p>\n\n\n\n

Medical Marketing Network<\/strong><\/a> \u2013 Creates a forum for medical marketers to swap techniques and information.<\/p>\n\n\n\n

SHSMD LinkedIn Community<\/strong><\/a> \u2013 Maintains the official LinkedIn presence of the leading healthcare marketing organization.<\/p>\n\n\n\n

<\/div>\n\n\n\n

International Resources<\/h2>\n\n\n\n

International Journal of Pharmaceutical and Healthcare Marketing<\/strong><\/a> \u2013 Publishes global research on healthcare marketing practices.<\/p>\n\n\n\n

Jack Health<\/strong><\/a> \u2013 Organizes international events and networking opportunities.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Emerging Technology Resources<\/h2>\n\n\n\n

SocialClimb AI Healthcare Marketing Guide<\/strong><\/a> \u2013 Compiles comprehensive resources on using AI in healthcare marketing to unlock opportunities and refine strategies.<\/p>\n\n\n\n

PulsePoint<\/a> \u2013 Gives health marketers cross-channel access to HCP & DTC audiences across devices with full transparency and control.<\/strong><\/p>\n\n\n\n

Cured Health AI Solutions Guide<\/strong><\/a> \u2013 Creates a healthcare marketer\u2019s guide to AI with security considerations and practical applications.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Bonus Resources<\/h2>\n\n\n\n

Awards & Recognition<\/strong><\/h6>\n\n\n\n

Healthcare Marketing Impact Awards<\/strong><\/a> \u2013 Recognizes healthcare\u2019s best advertising, marketing, promotion, and communication campaigns through Modern Healthcare and Ad Age\u2019s annual awards program.<\/p>\n\n\n\n

The Aster Awards<\/strong><\/a> \u2013 Awards talented healthcare marketing professionals for outstanding excellence in advertising, marketing, and communications.<\/p>\n\n\n\n

TITAN Health Awards<\/strong><\/a> \u2013 Recognizes comprehensive contributions of advertisers, marketers, designers, service providers, manufacturers, and all professionals towards the overall health industry.<\/p>\n\n\n\n

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Compliance & Regulatory Resources<\/strong><\/h6>\n\n\n\n

HHS HIPAA Marketing Guidelines<\/strong><\/a> \u2013 The official government resource on HIPAA Privacy Rule requirements for marketing purposes, including authorization requirements.<\/p>\n\n\n\n

Piwik PRO HIPAA Marketing Guide<\/strong> <\/a>\u2013 Offers comprehensive guidance on how to run compliant campaigns in healthcare under HIPAA regulations.<\/p>\n\n\n\n

Smarty Social Media FDA & HIPAA Guide<\/strong><\/a> \u2013 Creates must-know tips for healthcare brands navigating FDA and HIPAA regulations in social media marketing.<\/p>\n\n\n\n

Ready to level up your healthcare marketing game? Start with one or two of these resources that align most with your current challenges and interests. Before you know it, you\u2019ll be incorporating fresh strategies and insights into your daily work. Bookmark this article and start positioning yourself as a forward-thinking leader in healthcare marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

This content was originally created by SocialClimb now part of RLDatix. Explore\u00a0Predictive Patient Targeting\u00a0and\u00a0Reputation Management…<\/p>\n","protected":false},"author":45,"featured_media":9058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[390,397],"class_list":["post-8789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-predictive-patient-targeting","tag-reputation-management","primary-category-blog"],"acf":[],"yoast_head":"\n101 Resources For Healthcare Marketing Professionals | RLDatix<\/title>\n<meta name=\"description\" content=\"Healthcare resources from RLDatix: 101 Resources For Healthcare Marketing Professionals. 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