{"id":8894,"date":"2024-08-30T22:02:00","date_gmt":"2024-08-30T15:02:00","guid":{"rendered":"https:\/\/www.rldatix.com\/en-nam\/?p=8894"},"modified":"2026-04-07T20:14:45","modified_gmt":"2026-04-07T13:14:45","slug":"healthcare-tiktok-digest-what-we-love-how-you-can-copy-it","status":"publish","type":"post","link":"https:\/\/www.rldatix.com\/en-nam\/resources\/healthcare-tiktok-digest-what-we-love-how-you-can-copy-it\/","title":{"rendered":"Healthcare TikTok Digest: What We Love & How You Can Copy It"},"content":{"rendered":"\n

This content was originally created by SocialClimb now part of RLDatix. Explore\u00a0Predictive Patient Targeting<\/a>\u00a0and\u00a0Reputation Management<\/a> to learn more about these modules.<\/em><\/p>\n\n\n\n

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My day has been great\u2014thanks for asking\u2014because I got to scroll TikTok on the clock on my quest to uncover great healthcare content that keeps people engaged and works wonders for marketing<\/strong>.<\/p>\n\n\n\n

Good news: your day\u2019s about to brighten up too, as we\u2019ll share these findings with you, explain why these videos work, and how you can recreate them or use them as inspiration to drum up your healthcare organization\u2019s TikTok account and land in the good graces of the younger demographic.<\/p>\n\n\n\n

Without further ado, it\u2019s Top 3 on<\/strong> #DoctorsofTikTok<\/strong> o\u2019clock!<\/p>\n\n\n\n

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#1 Everyday Life Hacks: How to Fall Asleep Faster<\/h2>\n\n\n\n
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The Video<\/a><\/p>\n\n\n\n

Not gonna lie: I loved this healthcare TikTok video because it spoke to me personally. Falling asleep fast is something many of us struggle with, and once you start with the mental gymnastics of counting how long until the alarm goes off, you know you\u2019re in for a cranky morning. <\/p>\n\n\n\n

Anyway, let\u2019s shut my diary and go back to the topic at hand: you may think that great content with viral potential has to come from a uniquely creative idea, when, in reality, it\u2019s usually the simple, ordinary stuff that strikes a chord with the crowd. This is a great example of how sharing a simple mental exercise for falling asleep faster can bring you over a half million likes.<\/p>\n\n\n\n

While it can be praised for its simplicity, this video is composed in a very smart way: first, the creator uses the popular stitch to spark curiosity, and then announces the benefit watching the video will provide\u2014learning how to fall asleep faster\u2014to capture attention. Then, he discards the all-too-familiar tricks to demonstrate he\u2019ll offer new, unique advice. Once he has explained what the exercise is, he continues to introduce the scientific term\u2014cognitive shuffling, and explains its principles. Now, imagine he started the video with \u201cToday, we\u2019ll be talking about cognitive shuffling\u2026\u201d Think he would\u2019ve gotten the same  amount of attention then? <\/p>\n\n\n\n

And one more thing: this doctor specializes in dermatology, and while the bulk of his content is specifically related to that topic, he still engages in more general topics to reach a wider audience and raise awareness of his personal brand. <\/p>\n\n\n\n

To sum up, this healthcare TikTok video works because: it\u2019s widely relatable; it addresses a common problem and provides an actionable solution; it\u2019s helpful, yet light content that\u2019s shareable and great for engaging the audience in the comments; it\u2019s a conversation starter!<\/p>\n\n\n\n

Steal The Charm<\/h6>\n\n\n\n

To recreate or draw inspiration from this healthcare TikTok video, follow these steps:<\/p>\n\n\n\n