{"id":8919,"date":"2023-01-04T22:25:00","date_gmt":"2023-01-04T15:25:00","guid":{"rendered":"https:\/\/www.rldatix.com\/en-nam\/?p=8919"},"modified":"2026-04-07T20:15:29","modified_gmt":"2026-04-07T13:15:29","slug":"improve-your-patient-experience-and-convert-detractors-into-promoters-with-net-promoter-scores","status":"publish","type":"post","link":"https:\/\/www.rldatix.com\/en-nam\/resources\/improve-your-patient-experience-and-convert-detractors-into-promoters-with-net-promoter-scores\/","title":{"rendered":"Improve Your Patient Experience and Convert Detractors into Promoters with Net Promoter Scores"},"content":{"rendered":"\n

This content was originally created by SocialClimb now part of RLDatix. Explore\u00a0Predictive Patient Targeting<\/a>\u00a0and\u00a0Reputation Management<\/a>\u00a0to learn more about these modules.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

How can you use Net Promoter Scores\u00ae to improve your patient experience and turn detractors into promoters?<\/p>\n\n\n\n

According to Dictionary.com<\/a>, the definition of a detractor<\/strong> is: A person who takes away from the quality, value, or reputation of someone or something.<\/em> <\/p>\n\n\n\n

Synonyms for detractor include: critic, censor, defamer, <\/em>and depreciator<\/em>.<\/p>\n\n\n\n

Detractors (along with promoters and passives) come from Net Promoter Score\u00ae (NPS\u00ae)<\/a> surveys that ask patients how they would rate their experience with healthcare providers. On a scale of 0 to 10, patients indicate how likely they are to recommend their providers to others. <\/p>\n\n\n\n

Any way you look at it, a detractor (as opposed to a promoter or passive) is someone who is definitely not<\/em> a positive aspect of your healthcare organization\u2019s reputation and bottom line. Or, are they?<\/p>\n\n\n\n

Some (like us) would say that in healthcare \u2014 a very personal industry \u2014 it\u2019s much better to know what patients are saying about your providers, practice, or hospital, than it is to not know what dissatisfied patients are saying to their friends and family behind your back. We also believe it\u2019s a great opportunity to gather as much feedback as possible \u2014 especially the feedback from your biggest detractors \u2014 so you can use this information to improve the overall patient experience at your healthcare organization. As a result, you\u2019ll be more likely to retain happy patients and perhaps even convert the majority of unhappy ones.<\/p>\n\n\n\n

Let\u2019s take a look at how you can start turning your detractors into promoters.<\/p>\n\n\n\n

<\/div>\n\n\n\n

First, ask the important questions.<\/h2>\n\n\n\n

How do you know what your detractors are really thinking if you don\u2019t ask? Patient surveys are essential to healthcare organizations of every size and specialty. Surveys allow you to ask the all-important Net Promoter Score\u00ae (NPS\u00ae) question: \u201cOn a scale of 0 to 10, how likely are you to recommend our services\/practice\/providers to a friend or colleague?\u201d<\/p>\n\n\n\n

In response to that question, Promoters<\/strong> (your biggest fans, most loyal patients, and lowest cost to serve), rate you at a 9 or 10. They love your providers and practice and they would absolutely recommend you to friends and family members. (Yay! Keep up the good work!)<\/p>\n\n\n\n

Passives<\/strong> are patients who give you a score of 7 or 8. They\u2019re pretty happy, but not wowed, and are open to other providers (your competition) who impress them with an exceptional patient experience. (You need to wow them so they don\u2019t leave.)<\/p>\n\n\n\n

Detractors<\/strong> are the patients who leave a Net Promoter Score of 0 to 6. They aren\u2019t happy with their experience, but they\u2019re more than happy to elaborate in the comments about what your practice and providers did wrong. <\/p>\n\n\n\n

You should pay attention to these comments because that\u2019s where you have the greatest opportunity to address patient concerns and make things right. (Yikes! Let\u2019s turn this negative into a positive before it does some serious damage to your reputation!)<\/p>\n\n\n\n

<\/div>\n\n\n\n

Detractors are opportunities for improvements.<\/h2>\n\n\n\n

While it may not be for the right reasons, detractors are more engaged than other groups of patients. They want to let people know about their experience at your practice or with a particular provider to help prevent others from having a similar negative experience. <\/p>\n\n\n\n

What\u2019s good about detractors is you have their attention and a high level of engagement. You can use this to your advantage and respond accordingly in a timely manner. <\/p>\n\n\n\n

Think of the last time you had a less-than-wonderful experience at a restaurant. Chances are, if they comped your meal and the manager came to the table to express his or her sincere apologies, and perhaps even offered you a coupon or incentive to return, you probably left feeling better about the whole situation. While your meal, the service, or both may not have been great, you most likely respected their prompt attention to the situation and are willing to give them another chance.<\/p>\n\n\n\n

The healthcare industry isn\u2019t as simple, but the same principles apply. While you may not be able to give coupons for free services, you can address the issues in a personal way. Your prompt attention to the matter can make a world of difference to the patient and encourage them to give you another chance.<\/p>\n\n\n\n

Maybe you respond to a negative online review, make a phone call to the patient, or send an email asking to speak with them so you can learn more about the situation. A simple gesture like a personal call or email can do wonders for turning your biggest detractors into your biggest promoters.<\/p>\n\n\n\n

<\/div>\n\n\n\n

What happens if you do nothing?<\/h2>\n\n\n\n

Using the same example of a bad experience at a restaurant, imagine what happens if no manager comes to apologize and the server is rude to already dissatisfied customers? Would you honestly consider going back to that establishment after a poor experience that nobody seemed to care about? Our guess is you won\u2019t go back, and you\u2019ll tell everyone you know not to go to that restaurant, and you might even say all that in an online review so potential new customers are dissuaded!<\/p>\n\n\n\n

If you do nothing at your healthcare practice after a negative experience, your dissatisfied patients won\u2019t come back either. And they\u2019re more likely to write negative doctor reviews on Google and Healthgrades to warn future patients. Essentially, not asking the important NPS question, and not knowing what your patients are thinking and feeling when they leave your practice may have more negative repercussions than you realize.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Help detractors become promoters.<\/h2>\n\n\n\n

Follow up. Thank the unhappiest patients for their valuable feedback. Show them you care by taking their input seriously and using it to improve the process and the patient experience at your practice. Perhaps that means having a meeting with your office team, or impressing a more patient-centered philosophy upon providers. <\/p>\n\n\n\n

You can also help minimize the negative effects of detractor reviews about your practice by increasing the number of positive reviews. Ask every single patient (especially the ones you know are really happy) to leave doctor reviews and star ratings. More positive reviews boost your practice reputation, so even if there\u2019s a negative review, the good will outweigh the not-so-good, and new patients will give you a chance. <\/p>\n\n\n\n

Imagine the ripple effect that changing the mind of a detractor might have. Once they see how much you truly care about their experience, they\u2019ll be more likely to become some of your biggest promoters. <\/p>\n\n\n\n

Here at SocialClimb<\/a> we can help you automate surveys and review requests so you don\u2019t add more tasks to your plate. Schedule a demo today<\/a> to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

This content was originally created by SocialClimb now part of RLDatix. Explore\u00a0Predictive Patient Targeting\u00a0and\u00a0Reputation Management\u00a0to…<\/p>\n","protected":false},"author":45,"featured_media":9061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[34],"tags":[390,397],"class_list":["post-8919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-predictive-patient-targeting","tag-reputation-management","primary-category-blog"],"acf":[],"yoast_head":"\nImprove Your Patient Experience and Convert Detractors into Promoters with Net Promoter Scores | RLDatix<\/title>\n<meta name=\"description\" content=\"Healthcare resources from RLDatix: Improve Your Patient Experience and Convert Detractors into Promoters with Net Promoter Scores. 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