How Hutchinson Regional Medical Center is transforming healthcare marketing with SocialClimb

This content was originally created by SocialClimb now part of RLDatix. Explore Predictive Patient Targeting and Reputation Management to learn more about these modules.

The Roadblocks of Healthcare Marketing

Hutchinson Regional Medical Center is the largest healthcare facility in Reno County offering care to residents of surrounding areas. Like many healthcare marketing professionals, Jessica Flax faced significant challenges connecting with Hutchinson’s target audience and tracking the effectiveness of campaigns as the Director of Marketing and Foundation.

With a background in digital marketing, Jessica knew that access to comprehensive marketing data would allow her to identify and serve potential patients while maintaining a healthy marketing budget. She also knew that marketing data played a crucial role in proving Hutchinson’s growth potential to her leaders. “In marketing, we’re always having to validate a spend,” she relates. In previous roles outside of the healthcare industry, access to analytics hadn’t been a problem for Jessica. However, she now had HIPAA’s compliance policies to consider at Hutchinson, which limited her use of Google Analytics and Meta.

A Collaboration

Jessica needed a comprehensive solution to drive growth for a variety of service lines, launch innovative campaigns, and prove marketing value all while maintaining HIPAA compliance.

During an introduction to SocialClimb, she learned that HIPAA-compliant data is our specialty. Closing the loop between marketing ROI and practice growth became a reality, and Jessica quickly began using the SocialClimb platform to create innovative marketing campaigns.

With access to HIPAA-compliant data, she was able to identify her target audience, share data-backed insights with her leadership team, and prove the overall impact of her marketing efforts. “As we kept going along, the data just continued obviously to affirm that marketing was making a difference on getting people through the door.”